Pay Now

PGCM Digital Marketing & Strategy

Navigating Today's Business World with Tomorrow's Leaders

Program Title

  • Post Graduate Certificate in Management (PGCM) in Business Analytics
  • Post Graduate Certificate in Management (PGCM) is a 1 Year Online program offered under an accreditation from AIMA – AICTE Approved, Ministry of Education – Govt. of India

 

Virtually, every organization today is using some or the other digital/online marketing tools. Leveraging the digital marketing tools, digital channel and technology to achieve the competitive advantage, and building market lead processes, customer relationship and innovations is the main objective of the digital marketing strategy program.

The teaching programme is aimed at those who are looking to develop their careers and at ‘high flyers’ that need an understanding of tools and techniques in Digital Marketing to upscale their career and achieve better revenues for the organization and create business values. In addition to enhancing successful students’ career prospects, the course aims to encourage independent and creative thinkers.

Eligibility

  • Freshers, Graduates OR Working Professionals

Course Duration

  • 1 Year Online Study

PGCM in Digital Marketing & Strategy

Module – I

Module – II

Introduction to Digital Marketing

Web Analytics

Marketing Strategy 2.0

Social Media Marketing

Web Development

Mobile Marketing

Search Engine Optimization (SEO)

e-Commerce

Search Engine Marketing (SEM)

Digital Media Planning

Email Marketing

Capstone Project

Fees & Breakup

Program Fees: INR 1,75,000/-
  • Flexi Fees Payment Installment Plans Available
  • Education Loan facility available from Nationalized, Multinational, Co-operative Banks as well as Non-Banking Finance Companies.

Key Program Benefits

  • AICTE Approved One Year PG Program
  • Placement Support for Digital Marketing Jobs
  • Learn from Industry Experts
  • 200 + hours online instructor led classes
  • Access 20+ cases studies and industry best practices
  • Live projects and OJT
  • Own digital properties : Website, Blogs , Social media pages
  • Run Live Campaigns on Google, Facebook, LinkedIn , Instagram
  • Qualification Recognised by Industry and Academia
  • Internationally Accepted Qualification & Credit Recognition

Exposure of few Digital Marketing Software’s, Tools and Platforms you will get in this programme!

PGCM Certificate