PGCM Business Analytics
PGCM Business Analytics
AICTE APPROVED
Business Analytics is the combination of skills, technologies, applications and processes used by organisations to gain data-driven insights. These insights can be used to aid decision-making across functional areas and industry sectors.
Evolving technology and extensive data floating in verticals like sales, marketing, finance, HR, operations, SCM and Social media etc., has made data analysis imperative for the organisations. It helps organisations to understand and predict patterns, forecast, monitor and optimize its processes.
The demand of Analysts and Data Scientists in the industry has increased tremendously in recent past. Considering this growing demand, AIMA has come up with a comprehensive, Post Graduate programme in Business Analytics. The programme is approved by AICTE, Ministry of HRD and also certified by leading software analytical company – SAS. The curriculum of the programme is designed by academicians and endorsed by industry experts.
The programme offers a unique feature of data analysis through a browser based GUI called STATCRAFT for the ease of Data Analysis which eliminates the need to write, lengthy and complex codes in R.
The online live lectures are held at weekends; so that, the students can learn new data science skills without any compromise to their professional commitments. These lectures are delivered by the senior professors and experienced professionals and trainers from the industry.
To enroll for this programme, students do not require to have any prior learning knowledge or experience of analytics and programming languages. The programme gives an ultimate data analytics experience from scratch to advanced level, thereby making the students industry ready.
Eligibility
- Bachelor’s degree in any discipline from a recognised university or 3 years’ diploma after 10+2 (equivalent to graduation in any discipline) from an institution, recognised by AICTE.
- Graduate students pursuing other professional courses like MBA, MFS, CA, CS, ICWA etc. can pursue the PGCM programme concurrently and seek lateral entry.
Course Duration
- 1 Year Online Study
| PGCM in Business Analytics | |
| Semester – I | Semester – II |
| Introduction to Analytics with R and Python | Data Visualisation using Tableau |
| Data Analysis using R and Python | Machine learning |
| Introduction to Big Data | Data Mining |
| Advanced Analytics using R and Python (Predictive Modeling) | One optional Business Analytics Specialization Paper Option 1: Marketing Analytics or Option 2: HR Analytics or Option 3: Fraud Analytics |
| Base SAS Programming | Capstone Project or On the Job Industry Training (3 months) |
Key Program Benefits
The programme aims to provide the following to the students:
- In depth training on data interpretation and analysis to take informed decisions.
- Industry-relevant skills required by Big Data Analysts, Business Analysts and Data Specialists.
- In depth knowledge of Big Data platforms as per the industry requirements.
- Training on most demanded programming languages R, SAS, Tableau etc.
- Training on tools used for Data Analysis like Hadoop, Map Reduce, YARN, Hive, Pig etc.
- Training to work on integrated projects to solve Business Analytics problems.
Imparting skills and knowledge on smart data analysis & preparing them to secure various international certifications in the field of analytics.
Program Highlights
- Concepts explained from scratch to advanced level, thereby making the students industry ready.
- Credit based programme Approved by AICTE, Ministry of HRD
- Hands-on learning with R, Tableau, SAS programming, Predictive modeling and various tools like Hadoop, Map Reduce, YARN, Hive, Pig and many more.
- In-depth learning of Data Visualization, Machine Learning and Data Mining.
- Option to select 1 elective from: Marketing Analytics or HR Analytics or Fraud analytics.
- 3-Months Capstone Project or On the job training with placement assistance
- Online Live classes at weekends with practice sessions
- Access to recorded lectures 24X7 through LMS
- Case studies based learning to make the students understand the concepts and industry expectations
- Provision of browser based GUI, STATCRAFT for the ease of Data Analysis which eliminates the need to write, lengthy and complex codes.
- Experienced faculty from the industry.
- 200 hrs comprehensive training (135 hrs live classes, 25 hrs of online recorded sessions and 40 hrs of capstone project)
- 70% practical and 30% theoretical learning
- Complimentary AIMA student Membership
- Free access to AIMA Library and Pearson Digital Library
- Hard Copy study material and books provided
- Live projects and assignments
- Certificate awarded on completion of programme: Post Graduate Certificate in Business Analytics (Approved by AICTE, Ministry of HRD)
Assessment and Evaluation
The assessment process is divided into 2 levels:
- Modular Assessment: Based on assignments and projects, practical’s – 70%
- Final assessment: Term-end assessment covering all subjects – 30%
At the end of the programme, the student will face an online examination of 11/2 hour duration for each subject.
