PGCM Entrepreneurship & Family Business
PGCM Entrepreneurship & Family Business
AICTE APPROVED
If you have an innovative business idea in mind and the passion to give wings to your dreams, PGCM- Entrepreneurship & Family Business is the programme for you!
This programme will develop and strengthen the entrepreneurial spirit in you! It aims to equip you with every aspect of business, including idea generation, opportunity recognition and evaluation, business planning, modern marketing techniques, digitization of business, legal aspects of business, financial planning, and stability, training your brain to handle complex and challenging business situations and many more.
Learning Methodology
- Online – Interactive classes by Industry experts and successful entrepreneurs, Exposure to latest case studies.
- Special mentorship sessions on business planning, innovation, financing, problem solving, and issues related to handling pressure, legal and day to day challenges.
Target Audience
- Freshers, Graduates OR Working Professionals
Course Duration
- 1 Year Online Study
| PGCM in Entrepreneurship & Family Business | |
| Module – I | Module – II |
| Entrepreneurial Process and Opportunity Recognition | Entrepreneurial Finance |
| Entrepreneurial Marketing | Entrepreneurial Leadership |
| Business Model Development | Digitization of Business |
| Design Thinking | Project Work |
| Legal Aspects of Business | |
Key Program Benefits
- Soft copy and Hard copy of study material coupled with Live lectures at weekends and recorded lectures through LMS
- Complimentary access to Online and Offline Library
- Complimentary AIMA student membership with no extra charge
- Complimentary invitations for Leadership sessions, Shaping Young Minds programmes, Young Leaders business leaders programmes, industrial visits, startup workshops, incubator cells and many more.
- Special sessions on Entrepreneurial process, opportunity recognition, business model development, entrepreneurial finance, design thinking, digitization of business, legal aspects of business and many more by the industry leaders and experts.
- Interactive, Live Lectures by revered Industry Experts and young entrepreneurs.
- All Live classes are recorded, and recordings are accessible for revision through LMS
- 120 hours of Online Classes + Project work/ Internship
Program Inclusions
- Soft copy and Hard copy of study material coupled with Live lectures at weekends and recorded lectures through LMS
- Complimentary access to Online and Offline Library
- Complimentary AIMA student membership with no extra charge
- Complimentary invitations for Leadership sessions, Shaping Young Minds programmes, Young Leaders business leaders programmes, industrial visits, start-up workshops, incubator cells and many more.
- Special sessions on Entrepreneurial process, opportunity recognition, business model development, entrepreneurial finance, design thinking, digitization of business, legal aspects of business and many more by the industry leaders and experts.
- Interactive, Live Lectures by revered Industry Experts and young entrepreneurs
Evaluation
- 70% Weightage for Term-end exams held in Online mode (MCQ format)
- 30% weightage for class assignments, term end assignments, start-up idea and business proposals.
