PGCM Digital Marketing & Strategy
PGCM Digital Marketing & Strategy
AICTE APPROVED
Virtually, every organization today is using some or the other digital/online marketing tools. Leveraging the digital marketing tools, digital channel and technology to achieve the competitive advantage, and building market lead processes, customer relationship and innovations is the main objective of the digital marketing strategy program.
The teaching programme is aimed at those who are looking to develop their careers and at ‘high flyers’ that need an understanding of tools and techniques in Digital Marketing to upscale their career and achieve better revenues for the organization and create business values. In addition to enhancing successful students’ career prospects, the course aims to encourage independent and creative thinkers.
Target Audience
- Freshers Graduates OR Working Professionals
Course Duration
- 1 Year Online Study
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PGCM in Digital Marketing & Strategy |
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Module – I |
Module – II |
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Introduction to Digital Marketing |
Web Analytics |
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Marketing Strategy 2.0 |
Social Media Marketing |
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Web Development |
Mobile Marketing |
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Search Engine Optimization (SEO) |
e-Commerce |
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Search Engine Marketing (SEM) |
Digital Media Planning |
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Email Marketing |
Capstone Project |
Key Program Benefits
- AICTE Approved One Year PG Program
- Placement Support for Digital Marketing Jobs
- Learn from Industry Experts
- 200 + hours online instructor led classes
- Access 20+ cases studies and industry best practices
- Live projects and OJT
- Own digital properties : Website, Blogs , Social media pages
- Run Live Campaigns on Google, Facebook, LinkedIn , Instagram
- Qualification Recognised by Industry and Academia
- Internationally Accepted Qualification & Credit Recognition
Exposure of few Digital Marketing Software’s, Tools and Platforms you will get in this programme!
